Guys are often taught to “put on a brave face” and “keep their chin up,” but how can they accomplish these vague directives? The human face is expressive, but it can only do so much. To make meaningful, subtle, or truly transformational alterations to the face, men may need the help of a cosmetic surgeon.
Plastic surgery is stereotypically considered a female undertaking, but that label is limited and becoming more misguided every day. Men are increasingly benefitting from a nip here, a tuck there, and a general boost from medical science.
To counteract the forces of Father Time, guys are exploring their options in the realm of aesthetic improvement. A carefully placed dermal filler injection, for example, can fill the gaps under the skin and smooth out the wrinkles above. This adds vigor and vitality to the face, exuding confidence in the face of aging.
To get a more complete picture of the current landscape, let’s dive into the data.
MALE FACIAL ENHANCEMENTS: BY THE NUMBERS
Let’s face it: guys care about their looks too. To illustrate this trend, just take a look at the latest numbers from the American Society of Plastic Surgeons. Male patients are requesting the aforementioned dermal fillers, for example, at a rate of 5% higher than they did a year ago. There are now over 100,000 such procedures performed annually on men who want a fuller, firmer profile with which to face the world.
The same report indicates that liposuction for men is also up 5% from the previous year. This contouring procedure can remove unwanted fat pockets along the jowls, reduce the occurrence of double chins, and generally trim and slim the face overall. Men are left looking more rugged, svelte, and youthful as a result of facial liposuction.
One of the only metrics that actually saw a decline in male activity (year over year) was in the Botox arena. Men requested 3% fewer Botox injections than they did the year before, but it is important to look more closely at the big picture. Taking a long view of the male Botox trend, we see that the statistics have skyrocketed since the year 2000. In less than two decades, guys are getting Botox at a rate that is 381% higher than it was at the turn of the millennium.
A wrinkle in time no more!
Let’s continue with the Botox example, for now, to see how it can accentuate a man’s gym achievements. Guys spend countless hours lifting weights, sweating through cardio, and bulking up rep by rep. But how can they achieve that chiseled look where it counts most: the face?
Botox can address many guys’ issues with the telltale signs of aging like crow’s feet and forehead creases. These lines are caused by the contraction of facial muscles that pull on the skin. Over time, the lines become more pronounced until the muscles simply cannot relax on their own.
The moral of the story: not all muscular activity makes you look young.
Botox gets to the root of wrinkles by disrupting repetitive facial contractions. A quick injection releases strained muscles and smooth out the surface of the skin. Guys can get Botox in conjunction with dermal fillers to plump up the gaps below the epidermis while simultaneously preserving a “devil may care” confidence to their expression.
These subtle enhancements are sometimes called “tweakments” and they are becoming more and more popular with men. Why waste time and money on fad diets and fitness contracts when you can rev up your look in a span of mere minutes?
Tweakments are not just cosmetic enhancements; they also offer peace of mind. Men of a certain age must compete for jobs with guys half their age. There is no room for doubt when it comes to looking your best, so a facial enhancement might be just what the doctor ordered.
KEEPING UP WITH THE MILLENNIALS
To get a glimpse of the not-too-distant future, look no further than Silicon Valley. The tech industry has its finger on the pulse of innovation, and maintaining this trajectory requires vision and experience. Unfortunately, hiring managers are getting too little experience these days as they opt for more and more young blood.
Recent statistics reveal that Gen X workers are finding work in the tech industry at a rate that is 33% lower than they are being hired in general. Compare that to millennials, who are snagging tech jobs 50% more rapidly than they are finding work in other sectors.
The bottom line: Silicon Valley may be looking for a quick fix rather than a long-term fit. To compete with the rampant ageism in the tech sector, older men may have to look the part. By investing in minimally invasive cosmetic procedures, they may be securing a lucrative future in the industry where they truly belong.
PUT YOUR BEST FACE FORWARD
Whether you are striving for a dream job in a youth-dominated world or simply want to tune up your look, Doctor Binder can help. His precise approach to facial enhancement will honor your natural contours by highlighting your rugged appeal. You won’t look like you had a drastic procedure, but you will feel like a new man.
To take the brave first step toward improvement and empowerment, contact our Beverly Hills office. You have worked hard to get where you are and climbed the social/corporate ladder to impressive heights… now let us push you over the top and into a successful new reality.